E-Commerce Business Consulting

E-Commerce business consulting develops IT solution strategies. They create technology roadmaps to meet marketing and business objectives. Deliverables change based on the requirements, budget, and skills available. Small businesses may skip this phase, while enterprises can end up documenting the entire everything. Regardless of the approach, business consulting seeks to mitigate the risk associated with IT projects.E-Commerce Business Consulting

Business Consulting Goals

Many goals are possible with an e-commerce strategy. Some of the more common are:

IT Delivery Processes

An IT delivery process mitigates the risk of omissions, scope creep, and misunderstandings. The following are well-defined and structured IT processes suitable for modern cloud solutions.

Business Strategy

The business strategy identifies what makes the solution successful. It includes the budget and timeline to deliver the project and the workflows it must provide. It outlines marketing goals, including how to attract prospects and build customer loyalty.

There is feedback both ways between the IT project and business leaders. The project must have a practical scope within the team's skill set. At the same time, the business consultant ensures the deliverables provide business value.

Data-Driven Digital Marketing

Effective digital marketing depends on the ability to collect and track metrics. Key Performance Indicators (KPIs) measure what success looks like and guide the team in making the many little decisions that go into a great solution.Keyword Selection

Keyword Research

Only five percent of websites get any traffic, and a tiny percent of those monetize it. Keyword research gives marketers quantitative data to validate the content strategy. It uses Search Engine Optimization (SEO) tools to identify commercially relevant terms that are attainable within the given budget. The most popular keyword tools are:

A/B Testing

A/B Testing A/B Testing measures the difference between two slightly different content options. It works well with paid advertising because that can quickly generate statistically significant results. Relevant capabilities include:

Abandoned Cart Recovery

Abandoned cart recovery depends on minimizing friction when collecting contact details, then reaching out to the customer if they do not finish the purchase. The business should leave no stone unturned in optimizing the checkout workflow due to the impact on an e-commerce business. New capabilities to reduce typing on mobile devices include digital wallets and 3rd party authentication using Facebook and Gmail.

Campaign Analytics

Campaign analytics capture which promotion got prospects to the website. They track the journey through the web pages to purchase. Then link that to post-sales analysis. Merging website data with extracts from advertising platforms and order fulfillment gives an end-to-end view of the customer needed to measure the long-term success of digital marketing.

Measuring Engagement

Measuring engagement quantifies how well the message resonates with the target audience. Better solutions track when and how people interact with the page and their sessions progress. The data answers:

Marketing Segmentation

Marketing segmentation classifies users based on identifiable characteristics. The intention is to find predictive indicators of future behavior and then use them to adapt marketing campaigns. The approach works for sales and customer loyalty. It also identifies how to avoid returns and fraud. Popular segmentations include: Customer Segmentation

Measuring Click-Through Rates

Businesses depend on cost-effective marketing to customers that make purchases in the e-commerce space, which translates to click-through rates (CTR). CTR data guides decisions to optimize the sales funnel. Common questions are:

Online Merchandising

Online merchandising entices users to proceed with a purchase. It comes after advertising and marketing to land users on the site. It is similar to digital marketing, but the measurement is more subjective.

Click to Purchase

Click-to-purchase seeks to minimize buying friction by eliminating typing. It is most relevant when using awkward mobile keypads. The enabling technologies include user accounts, digital wallets, browser autofill, browser caching, and other technologies.

Digital Sales Assistant

A digital sales assistant helps the customer make a purchase decision. There are many potential options: For most e-commerce sites, product search happens in the search engine. That means search depends on populating all the technical SEO fields and providing detailed product descriptions. That includes adding product metadata to flag the page as selling a product. Merchants that land clients who then the search can invest in text-based search. There are significant capability differences in search tools. The most straightforward use of the Levenshtein algorithms two finds the closest letter matches. The more sophisticated tools understand word meaning and include goal-driven outcomes.Cross-Selling

Cross-Selling

Cross-selling displays associated products with the selected ones. They work best with items in the shopping cart because the link is more evident to the user. The association link can be manually coded into the catalog or mined from other purchases.Upselling

Upselling

A website with upselling generates alternate products from the same category as previously viewed items. Those lists get filtered based on price. Ideally, the presentation immediately makes the advantage of the more expensive product evident. It works better early in the purchase cycle based on pages viewed.

Operational Efficiency

A well-designed e-commerce website generates accurate and current content while minimizing operational overhead.

Product Catalog Management

Catalog sources include files and other applications. Product catalog management translates the catalog into a website. Common requirements are: E-Commerce Integration

Fraud Prevention

Fraud cuts profit margins and can result in the loss of merchant banking services. Management processes vary significantly between businesses, but the enabling technologies are:Review Page SEO

System Integration

System integration becomes increasingly important as the business requirements grow. Common needs are