E-Commerce Optimization Services

E-Commerce Optimization boosts page ranking by aligning content to what the target audience wants. That includes technical SEO or metadata to help the bots promote the page, plus the text, images, and videos for end users.


A website brand is the look and feel captured in the website theme. It also includes page navigation and the supporting catalog hierarchy and product selection criteria. Content is branding too, but we emphasis it as a topic for search engine optimization.
The website theme defines the colors, fonts, white space, headers, footers, and other attributes shared across the website. Most website themes are prepackaged and shared with thousands of other sites. That is a cost-effective way to get decent-looking web pages, but it's not branding.
A branded them can start from an existing website, which is frequently the most straightforward starting point. However, the brand owner needs to track evolving consumer tastes by continually tweaking attributes.
A data-driven approach to online branding measures the value of each potential tweak with A/B testing. A test can compare two buy buttons with slight graphical variations to see which has the higher click-through rate. Continual experimentation and adoption of the best ones make the brand more profitable.
In addition to brand optimization, online branding follows a set of best practices. Automated testing makes it easy to identify and fix gaps. They are a laundry list of ad-hoc scenarios like the following:

Page navigation is how the user navigates between pages. Each page should land organic search traffic. If there is no search traffic for a product, merge it with similar products and add selectors for the user to differentiate between them. For example, create a separate page if there is search traffic for XXS and XXL. Otherwise, consolidate them onto a single page. Most e-commerce websites have too many product detail pages meaning they never land search traffic. That lowers the domain, which pulls down the reputation of individual pages.
E-Commerce websites need to plan category pages based on keyword research. Simple changes like switching from tables to glass dining room tables can significantly increase page ranking. Adding supporting descriptive text makes the page even more relevant to search traffic. The approach aligns the product category to fit the needs of the search engine.

On-Page SEO

On-Page SEO is the visible text on the page. An SEO Analyst uses search tools to identify which topics make the most sense for the company to pursue. They consider:
Keyword Selection

Expected Content

Search bots categorize pages based on parsing content. We parsed the content from 100,000 websites and compared that to business classification in their Google My Business listing. Parsing means stemming the English language down to 3,000 words and calculating the frequency of each per their category. The above chart shows the frequency of the most common e-commerce terms. Including these words keeps the page on the topic, which improves page ranking. Using appropriate terms affects page ranking.
Most Common Words for E-Commerce Websites

Priority Keywords

Priority keywords get used in one category but not others, so they carry additional significance. The most differentiated for e-commerce are in the following chart. Phrases like "web design by" at the bottom of the page are off-topic and degrade ranking. Populating a page with pictures and very little text increases the probability that the search engine will misunderstand the content.
Differentiating Words for E-Commerce Store

Page Length

Excessively long e-commerce pages tend to list a lot of products, while short ones list product specifications. Both rank poorly on search engines because they fail to consider what people ask the search engine to find. The best approach is to write original content that answers questions people have. The challenge is organizing products to meet that need.
Characters per Page


Each language has a different ratio of websites per user. The following chart shows English is the most competitive because more websites compete for each user. Assuming everything else is equal, avoid publishing in the English language.
Users per Website by Language

Technical SEO

Technical SEO is on-page content that is not visible to the user. Instead, it is the metadata extracted by bots. Adding it makes internet applications work better with the website. Those applications include search engines, social media, digital advertising, text messages, and more. That makes technical SEO critical to omnichannel marketing.

Search Engine Results Page (SERP)

SERP is best known technical SEO. It recommends what to show on search result pages. The content needs to meet the needs of search applications and entice users to click through to the website.
The following chart shows the percentage of websites with each SERP feature. Page titles are the most common, while 40% lack a description. That leaves the search engine guessing what to show the user. Breadcrumbs provide a hierarchical relationship between product categories. The Google Search Console explicitly reports which pages have breadcrumbs and icons to encourage their inclusion in the page.
Percent of Websites with Title, Description, Logo, and Breadcrumb Metadata Tags

Rich Results

Rich Results are second-generation technical SEO. The "richness" reflects the significant amount of information it can store. Adding it for basic contact information typically results in zero-click search results, as shown below.
Rich Results showing a phone number in the search results The following chart shows few websites have Rich Result data. However, it is far more frequent on high-traffic websites.
Popular Rich Result Types

Products for Sale

Rich Results for products add price, SKU, currency, images, and more. Replicating data visible on the page here removes ambiguity for the search engine. It indicates the page sells a specific product. So it is critical for product detail pages on e-commerce websites.
Product Search Carousel Data quality with Rich Results for Products is poor. The following chart shows websites with metadata rarely get filled in completely.
Zero-Click Product Search Data When multiple sites sell the same product, the Rich Results need a product identification number. The Global Trade Item Number (GTIN) is the most common. If there is no GTIN, use a Manufacturer Part Number (MPN) with a brand name. The following chart shows the relative frequency for each identifier.
Product Identifier System

Business Listing

The business listing provides contact details and is especially relevant for local businesses. Companies should use the most specific term. However, they are consumer-oriented and have less value for national brands or B2B services. The most frequently used are:
  1. Organization
  2. Local Business
  3. Corporation
  4. Professional Service
  5. Service
  6. Software Application
  7. Health And Beauty Business
  8. Shopping Center
  9. Legal Service
  10. Electronics Store

Social Media for Websites

Social media for websites describes how to make the website work better with those platforms. Its a type of multichannel e-commerce.

Social Pages

A social media page is a URL the company manages on a social media platform. Companies use them to establish a presence. The potential synergies from a social media page include:
The following chart shows the percentage of local businesses with links to popular social media pages. Companies should determine which platforms make sense for their business strategy.
Websites with Social Media Pages

Social Sharing

Messages sent via text and on social platforms get scanned for the presence of a URL. Then it checks that webpage for a social share image and title. If found, it replaces the URL with the content from the web page. The result is the content sent by your promoters looks more professional.
The following chart shows the percentage of digital marketing companies that include social share data on their website. Open Graph (OG) is the standard promoted by Facebook and used by most other platforms, including text messages. Twitter has a different syntax, although most websites use the same title and image for both.
Websites with Social Share Metadata An SEO-friendly vanity name replaces a random string with something related to the business. Our Facebook name is
https://www.facebook.com/mindstrategic/. Most websites use these names.
Social Pages with Vanity Names

Local Search Optimization

Local Keywords

Localizing search can dramatically reduce online competition. So it's much easier to rank locally compared to nationally or globally. Industries benefiting the most from local search are those with a local market. The most common are:

Localized Contact Page

A localized contact page means one web page per physical address. That makes it relevant for mapping applications and address searches. Add the following to the visible page, Rich Results, or both to increase local search relevance:

Citation Listing

One of the quickest ways to start a local reputation is by adding the website to local listings. Some of the most common are:

Google My Business Listing

Local SEO The Google My Business (GMB) listing is crucial to local search results. It collects information about a business from multiple sources but prefers the owner to
claim the page and keep the details current. Google Search uses the data for:
Businesses select their operational category from the 3,000 options. Most choose a single one, and some opt for more, as evident in the following chart.
Google My Business Catagories Google My Business Ratings and Reviews apply the most to high-volume consumer industries such as shopping malls. The following chart shows the distribution of reviews and ratings.
Google My Business Reviews Google My Business Rating

Mobile-Friendly Web Design

Modern web design is mobile-first. The
Google Mobile-Friendly Test validates if the page is eligible for mobile search results. It checks:
Mobile devices support ease-of-use features like click-to-phone and click-to-email. The following chart shows the percentage of sites taking advantage of these features.
Mobile SEO Features Free Strategy and Technology Review