Supercharge Your Online Presence with Cutting-Edge SEO Services

Our comprehensive strategies combine marketing analytics, platform capabilities, and technical consulting to deliver exceptional results.

Unlock the full potential of your website with our data-driven SEO (Search Engine Optimization) services. Focusing on data and industry best practices, we empower your website to reach new heights and gain maximum visibility in search engine rankings.

Programmer sitting at a table programming the SEO into the website.

Technical Consulting for SEO Success

Our experienced team understands the intricacies of search engine algorithms and how to leverage metadata to your advantage. Through meticulous technical consulting, we identify the most relevant and impactful information based on your unique marketing strategy. We seamlessly integrate and validate the content, ensuring search bots receive the data they need to promote your website effectively.

Our research shows at least 1/3 of e-commerce sites lack each of the following:

The price, currency, part numbers, and other product metadata.
Page descriptions that are unique and have an appropriate number of characters to fit in the search results page.
Images with a URL under the merchant's domain name, not the hosting provider.
SEO-friendly URL names for images.
Breadcrumbs to show product hierarchy.
A small square logo.

Insightful Marketing Analytics for Strategic Adaptation

Success in the ever-evolving digital landscape requires planning and adaptation. Our marketing analytics provide valuable insights into key performance indicators (KPIs) influencing search engine rankings. By closely monitoring user behavior, competitive forces, and market trends, we guide you in creating compelling content that aligns with your target audience's needs. The interpretation of what both search bots and users want continually evolves, and our team stays ahead of the curve to help you navigate the challenges of ever-increasing traffic competition. We also provide conversion rate optimization.

The project team reviews SEO market share in a futuristic office.

Search bots go through several phases when presented with a new web page. First, it parses the content to determine the best-fitting search terms. Then it looks at competitive forces such as the online reputation of the domain and the competition for similar search terms. Over time, it looks at how long web surfers spend on the page and how fast they return to the search results page.

SEO analytics and marketing strategy determine what content to create for the website. What the target audience looks for online can differ from how the merchant describes the business. The top online competitors may be the same as the physical world or completely different. The interpretation of what search bots and people want evolves because of shifting tastes and lessons learned. The most challenging part is the ever-increasing competition for traffic from billions of websites. The update cycle for SEO can take weeks to months. Many factors deciding success are outside the marketer's control. Those include what the public searches for and the quality of content produced by the competition. That contrasts with conversion rate optimization, where the marker controls all the variables and immediately gets the analytic results.

Low-quality technical implementations degrade page ranking. The most dramatic illustration is delisting the website from the search engine index due to malware. Dozens of other issues, typically unnoticed by the merchant, subvert page ranking. The technical consultant establishes a process to maintain website quality.

Technical SEO for Optimal Performance

Delivering an exceptional user experience is at the heart of our technical SEO approach. We optimize page load times, streamline URL management, enhance image SEO, and ensure compliance with search engine requirements. By guaranteeing hardware resources, reducing URL counts, and addressing technical issues that may hinder your website's performance, we provide a solid foundation for improved search rankings. Our focus on speed, security, and best practices ensures that your website ranks higher and engages users effectively.

Search Engine Results Page

Optimizing content shown on the search pages increases click-through rates. The goal is to get more traffic than expected for a given ranking. Many e-commerce sites need to add the following attributes.

Page descriptions that are engaging.
SEO-friendly URL names for images.
A small logo or icon.
Image URLs on the merchant website, not the hosting provider.
Breadcrumbs to show product hierarchy.

Messages sent via text and on social platforms get scanned for the presence of a shared URL. The platform then goes to the web page to check if it contains an image and title for social sharing. If found, it replaces the URL with the content from the web page. The result is a branded link.

The previous chart shows the percentage of digital marketing companies that include social share data on their website. OG (Open Graph) is the standard protocol promoted by Facebook and used by most others, including text messages sent on mobile devices. Twitter has a different syntax, although most websites use the same title and image for both standards.

Many companies manage a page or URL on social platforms. Many of those platforms support vanity names that should match the business name. For example, our vanity name on LinkedIn is strategicmind. The following chart shows the percentage of websites that use vanity names on popular social platforms.

Product Metadata

Product metadata includes the price, SKU, currency, images, etc. It's a must to make the intention of e-commerce pages clear to search bots and to show up in a product carousel like the image below.

Image from mobile search carousel showing multiple products with a product photo, descriptions, and price. It emphasizes the purpose of adding product metadata.

Zero Click Search Result

A zero-click search result answers the user query directly in the search result without clicking through to the website. It is a user convenience that offloads the website. Most sites can get it for company-specific details in the local market when they put the information into the metadata for the page. The following image is an example.

Page Load Time

The average e-commerce website would be much faster if popular hosting platforms did the following:

Guarantee hardware resources for each website and do not overload servers with thousands of other websites.
Reduce the per-page URL count. It includes those listed on the page and those injected through tools like tag managers and marketing tools.
Take ownership of issues the merchant cannot fix. Examples include removing dead code and fixing syntax errors in the HTML.

SEO of Images

Google search results include images for many e-commerce product categories. Many sites would boost their SEO by applying the following updates.

The image should always be under the merchant's domain name. Several popular e-commerce platforms place them under the domain name of the hosting platform.
The URL name should be SEO-friendly and not a random collection of characters.
Put a meaningful description in the alt field for the image.
Images consume over half of the network bandwidth for a web page. Techniques to reduce their file size include displaying them in their natural size, sending smaller images to mobile devices, and optimizing the parameters for download.

URL Management

The search bot tracks a page through the URL. Changing it in ways that seem trivial to a person can result in a total loss of the ranking for that page. Trivial includes changing the capitalization, removing www, or adding a trailing slash. Best practices standardize the naming conventions and redirect the traffic when the URL changes.

DOM Object Count

The DOM (Document Object Model) refers to the HTML tags on the page. Some development environments generate thousands per page. It slows down the web browser by creating an excessive CPU load.

Technical SEO Excellence for Optimal Performance

Keep your website from getting lost in the vast digital landscape. Take charge of your online presence and drive meaningful results with our top-tier SEO services. Book a meeting with us now and let our experts guide you toward SEO success. Say goodbye to anxiety and embrace the confidence of a highly optimized website. Together, we'll propel your brand to new heights in the digital realm.