E-Commerce Website Service

An e-commerce website service updates the content and systems through time. It enhances the user experience by tracking user interactions and proactively enhancing the solutions. Testing environments allow staff to verify content, SEO, marketing tools, system integration, and compliance with the payment card industry before the user sees anything.

User Experience

Users experience an e-commerce business through the website. So maintaining it is a business priority. Good maintenance is about timely fulfilling business needs, extending system capabilities, and mitigating operational disruptions.

Realtime Updates

Real-time page updates let the business respond to events as they happen. Example include: A real-time update requires upfront planning and testing before deployment.

Scheduled Content Updates

Scheduled content updates add, edit, and delete content. Motivation for the changes include: The update frequency typically is between a day and a month, but it depends on the needs of the business. The updates happen in batch mode to maintain the integrity of the links between pages and the internet.
Automated scanners check all the links. That includes all file types, all SEO metadata, and all outbound links to other websites. It also verifies the HTML response code flags the page correctly. The following chart shows the surprising number of broken internal URLs by file type.Error Rates By HTML Tag Type

Search Engine Indicies

Each search engine has an index of URL links to the website. Each page designed to land search results is in the index. The non-indexed do not land search results. They include testing websites, landing advertisements, and payment pages. Maintaining the index ensures keeping the pointers accurate and up to date.
Backlinks are inbound connections from 3rd party websites that are important for page ranking. Backlink testing starts by collecting them from weblogs and SEO search tools. The next step involves working with the administrators of the 3rd party sites to address issues.

Redirect Removal

A redirect is a URL with no content but sends the web browser to another page. Redirects help with usability and when moving URLs. But they should not be a dependency. Websites should remove redirects to accelerate page loading and reduce URL complexity.
The canonical link is the base URL for the page. Adding it to the page ensures search engines ignore URL spatter resulting from campaign trackers, bad backlinks, page removal, and administrative errors. It assures search engines no URL spamming, improving page ranking.

Testing Environments

Testing ensures the website meets expectations before the user finds out it does not. It allows staff to set baselines for system monitors and provides a platform to fix issues systematically. There are four classes of the environment with varying capabilities.

Production

The production environment runs the business. The others support testing and training.

Blue/Green Deployment

A blue/green deployment is a design pattern to mitigate upgrade risks. If the existing deployment is blue, then green gets deployed as the production candidate. Sanity testing ensures it works. If the test fails, green gets removed, fixed, and replaced with a fresh build. If green then becomes unstable, there is a rollback to blue. After green proves stable with a production load, blue gets purged.Blue/Green Deployment

User Acceptance Test

User Acceptance Test (UAT) is a production clone. It supports validating compliance to the Payment Card Industry-Data Security Standard (PCI-DSS) because it has the same security settings. It supports load and disaster recovery testing because it has the same hardware capacity and redundancy. The difference with production is the DNS name and a tag on each web page to prevent search engine indexing. That approach minimizes testing gaps.

Deployment Test

Development Test is to develop the infrastructure. Modern development practices including DevOps and Agile Project Management require testing security, performance, diaster recovery, and other parts of the design from the start of the project. However, it lacks the redundancy and sizing of production making it more cost effective.

Development Test

Development Test is to develop the infrastructure. However, it lacks the redundancy and sizing of production, making it more cost-effective. Modern development practices, including DevOps and Agile Project Management, require testing security, performance, disaster recovery, and other parts of the design from the start of the project.Testing Environments

Quality Guarantee

Website Quality Guarantee A quality guarantee protects the website investment. The protection covers many scenarios, including:

System Monitoring

System monitoring ensures the user consistently receives the intended experience. It is a subset of testing that happens in production. Standard monitoring practices include:

Cybersecurity

Cybersecurity makes it difficult for an attacker to gain system access. Best practices for maintenance include:

Eliminate Technical Debt

Technical debt refers to the amount of work required in the future to bring it up to date and in good working order. Debt degrades solutions in the following ways:

System Redundancy

There are many flavors of system redundancy. The most reliable is active/active spread across multiple regions. That means the failover servers are online and accepting load before the failure event. However, they need still need the capacity to carry the extra load. Placing redundancy in multiple regions makes the solution robust to issues with the data center and local internet issues. A standalone website is NOT a single web server backing a Content Delivery Network (CDN). The standalone server is a more robust and faster solution.