Flash Sales

A flash sale is a promotion or discount offered for a limited time. Companies use them to create marketing buzz, manage inventory, and collect customer data.

Business Objectives

There are many potential goals when conducting a flash sale. Each marketing campaign can meet several at the same time. Examples include:Flash Sale


The capabilities needed for a flash sale depend on the goals. The ones that work the best get extended, and those that don't get dropped. The value for the business comes from the ability to design and tweak many alternate structures. Capabilities helping flash sales are:Flash Sale


There is a considerable amount of technology available to promote flash sales. The ones that work in a given industry, business, and campaign vary significantly. IT infrastructure that facilitates the overall marketing effort includes: