Flash Sales

A flash sale is a promotion or discount offered for a limited time. Companies use them to create marketing buzz, manage inventory, and collect customer data.

Business Objectives

There are many potential goals when conducting a flash sale. Each marketing campaign can meet several objectives at the same time. Examples include:
Flash Sale

Flash Sales Tactics

The tactics for flash sales depend on system capabilities, which we cover below. The best way to evolve the approach is the expand what works and terminate what fails. It's the survival of the fittest strategy. Specific tactics include:
Flash Sale


There is a considerable amount of technology available to promote flash sales. The required capabilities vary based on the industry and marketing strategy. Common features are:
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