Flash Sales
A flash sale is a promotion or discount offered for a limited time. Companies launch them to create marketing buzz, manage inventory, and collect data. However, they need to motivate the intended customer behavior to be successful.
Flash Marketing
Capabilities supporting a flash sale or extending the options when implementing the campaign strategy. They include:
- Quickly start and finish campaigns.
- Synchronize e-commerce, in-store, and at-the-shelf pricing from a single catalog.
- Trigger sales events automatically based on predefined triggers. They can be internal such as slow sale volumes, or external such as a weather event.
- Terminate sales automatically. Typical examples include clock time or running out of inventory.
- Automatically follow digital marketing campaigns with a flash sale.
Business Objectives
The purpose of a flash sale is to stimulate activity. That makes them ideal for quickly collecting marketing intelligence. Examples include:
- Build contact lists for future campaigns
- Liquidate dead stock to free cash and space for better selling items.
- Reactivate customers after a lull.
- Promote new products and services.
- Analyze the results of A/B testing on the advertising copy.
- Measure the interest in a unique offering.
- Measure price optimization and elasticity
System Capabilities
The technology for a flash sale includes synchronization between systems and marketing campaigns."
- Issue loyalty account and benefits on the spot.
- Block bots from making repeated online purchases.
- Limit the number of purchases from an IP, shipping address, and card number.
- Set trigger points to freeze advertising spending based on pre-established performance indicators
- Segment customers based on products viewed and purchases orders.
