Loyalty Program

Enticing buyers takes flexibility and planning. A data-driven approach tracks key performance indicators and continually optimizes the user experience to improve their purchase journey.
Attracting Loyalty

Marketing Objectives

There are many potential goals for loyalty programs. Each one gets tracked with one or more KPIs. Common goals are:
Digital Marketing

Market Segmentation

Separating customers into segments defines the attributes to recognize each group and to target campaigns to their specific interests. Common attributes include:

Customer Convenience

Customer convenience reduces friction when using the website, making it easier for customers to complete a purchase. Examples are:

Extend Customer Knowledge

The data that will provide new insights in the future sometimes needs to be clarified. However, Capabilities to gather more information include the following:
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Loyalty Infrastructure

Functional infrastructure for loyalty programs quickly adapts to campaign requirements without risking system disasters or breaking the bank. Prototyping the ability to meet unexpected needs is the best way to verify the capability.

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