Optimize Your E-Commerce Website with Integrated Testing & Support

Ensure the seamless functionality and reliability of your e-commerce website with our comprehensive testing and support services.
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As websites grow in complexity, the reliability of the website becomes critical to business success. Our expert team conducts integrated testing to address user requirements, merchant expectations, compliance standards, and more, ensuring your website performs flawlessly.

Enhance SEO Performance

Improve your organic search traffic and online reputation with our SEO testing services. Search bots play a crucial role in driving traffic to your website, and our expertise helps you optimize your e-commerce pages to meet their requirements.
The image below shows perfect scores from Google Page Insights for a website we deploy. However, the average performance score for e-commerce websites is 32%. Image of Google Insights Test results showing 100% for performance, accessibility, best practices, and SEO.

Technical SEO Score

Delivering perfect scores on Google Page Insights, we ensure your website stands out. The top causes of degraded SEO on e-commerce websites are:
  • Omission of SEO metadata
  • Lack of quality controls on the code. It includes known security vulnerabilities, collisions in variable names between plugins, and JavaScript code crashing. These result in unpredictable user experiences.
  • Poor image optimization. For example, image URLs under the domain name of the hosting provider with SEO-unfriendly names.

HTTPS Testing

HTTPS security is an e-commerce requirement defined by PCI-DSS (Payment Card Industry - Data Security Standard). It protects data transfers between the web browser and the server. Anyone snooping in on communications cannot understand the messages. It also ensures the web browser connects to the intended web server.
The image below is a test result from SSL Labs, a 3rd party tool that tests the security of HTTPS connections. The top right highlights the four key areas. While high scores are more secure, getting 100% on everything can reduce backward compatibility with web browsers. The shown test result exceeds the PCI-DSS requirements while accepting the broader range of web browsers.
Image of an A+ test result from SSL Labs showing the certificate, protocol, key exchange, and cipher sets are secure.
Image of an A+ test result from SSL Labs showing the certificate, protocol, key exchange, and cipher sets are secure.

Certificate

A certificate is a public key for a website. The public key comes from the certificate authority, while the website administrator generates a matching private key. Both keys get physically stored on the website server. The result shown in the test is for a 256-bit Elliptic Key. Most websites use the older, less efficient, and less secure 2048-bit RSA key. Elliptic Keys are the way of the future because they scale to defend against quantum computing attacks.

Cipher Strength

The cipher strength is the mathematical complexity of the encryption. It correlates with the computing power needed to find the key with brute force, meaning to try every option. Using a longer key increases security but creates additional computational overhead. Most websites use 128-bit AES for desktops and CHACHA (that is not a typo) for mobile devices without AES hardware acceleration. These are phase two symmetric encryption algorithms.

Protocol Support

The protocol refers to the version of TLS, which is the network encryption protocol used to create HTTPS connections and covered further down. The currently supported versions are 1.2 and 1.3. Server operating systems support much older versions, so the web server must restrict which ones it allows web browsers to use. All modern browsers support 1.3, but websites leave 1.2 in place for 12 years of backward compatibility with web browsers.

Key Exchange

The key exchange is how the client and server agree on a shared key. The shared key is for a second connection phase that uses a more capable encryption algorithm. Insecure exchanges happen when the shared key is a function of the public key. A secure option generates a random key that differs for each user session. Forward security is a second name for secure key exchange because it's impossible to decode recorded messages after accessing the private key. Common practice is to prefer secure exchanges but allows insecure ones to improve backward compatibility.

Validate HTML Code Quality

Quality HTML code is crucial for seamless rendering across various web browsers and optimal SEO performance. Browsers can deal with many mistakes, but how they respond is undocumented and inconsistent. Search bots are far more strict in interpreting SEO metadata within the page. Unfortunately, the number of HTML syntax errors on 15% of websites is so high that it crashes the W3C validation. We meticulously analyze your website's HTML code, eliminating syntax errors and ensuring adherence to W3C standards. Delivering perfect HTML code guarantees a consistent and error-free user experience, boosting your website's credibility and search engine visibility.

Exhaustive Network Scanning

Protect your website from potential security risks with our comprehensive network scanning services. Network scans detect open services listening for inbound network connections. An e-commerce website must block internet access to databases, file shares, and other insecure services. An insecure service lacks application-level firewalls or does not encrypt network traffic. Each open service expands the scope of security testing for compliance.
A scan covers the network protocols TCP, UDP, and ICMP. Both TCP and UDP have ports numbered from 1 to 65536. HTTP is on TCP/80, and HTTPS is on TCP/443. Each service has a stated purpose in the design or gets disabled. Standard practice is one scan from the internet and secondary from behind each firewall.
Image of a perfect test result from using the W3C standard for HTML.

Ensure Availability and Disaster Recovery

Test the resilience and availability of your website with our comprehensive availability and disaster recovery testing. We assess your website's ability to handle planned user loads, simulate failure scenarios, and validate recovery procedures. We help you maintain uninterrupted service and minimize downtime by identifying potential weaknesses and proactively addressing them.

Availability

Availability testing ensures the website can serve the planned user load. That includes the average number of user requests per hour and spikes due to the random peaks in user requests. Most hosting platforms block load testing. The hosting provider needs to turn off the DoS (Denial of Service) firewall rules to run a test. The test has little merit on a shared server infrastructure because the load from other websites and the number of sites on the server keep changing the accessible resources on the hosting platform.
A second type of availability test is automated recovery to events like network slowdowns. The untested website typically requires reboots and is more prone to malware attacks and catastrophic failure. The operating system processes started by the web server and the network connection queue length are two parameters that significantly impact stability.

Disaster Recovery

Disaster recovery tests simulate failures. Then recover the website and the supporting functionality, like the payment history. Validating recovery from many scenarios makes a fast fix to real-world events more probable. In addition, it provides a method to prototype new recovery methods that restore services in less time and cost less to maintain. Standard failure modes include:
  • Purge the website of malware and ransomware.
  • Human errors when applying updates.
  • Installation of software found to be defective after applying the update.
  • Failure of website hardware.
  • Lose access to the internet by the data center.
Support staff team working on a disaster recovery plan for a website.

Testing Environments

Three types of environments fulfill different system requirements. The time spent on each depends on the perceived risk and website requirements. Each one is in support of the business or production environment.
The architecture diagram shows the four deployment environments called production, user acceptance, deployment development, and website development.

Website Development

The website development environment is a developer laptop. The website looks identical to the production, but configuration differences make it much faster to create the website code.

User Acceptance

The User Acceptance environment is a production clone. It supports validating compliance with the PCI-DSS (Payment Card Industry-Data Security Standard) because it has identical security settings, and you don't want penetration tests required by a security audit running in production. It runs load and disaster recovery tests because it has the same hardware capacity and redundancy. The only difference is the DNS name and a tag allowing indexing by search bots.

Infrastructure Development

The infrastructure development environment supports writing code for physical devices, including the data center and firewalls.

Take the Next Step in Optimizing Your E-Commerce Website!

Don't compromise on the reliability of your e-commerce website. Unlock the full potential of integrated testing and support by booking an appointment with our experts today. Let us help you achieve seamless functionality, enhanced user experience, and superior business results.
Our team of experienced professionals understands the intricacies of testing and support, and we are committed to ensuring your website operates flawlessly. With our comprehensive services, you can trust that your website will deliver exceptional performance, maintain robust security, and provide a seamless experience for your customers.