Where Things Actually Stand
This page isn't a highlights reel. I'll tell you plainly where the technology stands, where the business stands, and what I don't know yet.
The Log
| Date | What's built | What's in progress | What's next |
|---|---|---|---|
| October 2026 | Founding Contractor Program opened. 10 spots, one per trade. | Customer list: the core runs, and the remaining pieces are being connected. Mobile app: early development, not carrying real work yet. Reaching out to seed customers. | The first companies running a full season on the system. |
| September 2026 | cabinetpros.ca reserved for the first shared regional site. | Customer list. | Opening the Founding Contractor Program. |
| August 2026 | Technical prototyping finished. The website technology is final and runs every live site, including this one. | Customer list. | The first shared regional site. |
| July 2026 | darteno.com went live: the first private website on the platform, for a real landscaping and hardscaping company. | Technical prototyping. | Finishing prototyping. |
What I Don't Know Yet
Nobody has run a full season on the system yet, so I haven't validated the business model itself: the pricing, the percentage structure, and the shared-site model are all still being tested against real use, not just my assumptions.
What I'm Already Learning
Early traffic shows most visitors who arrive through an AI search go straight to a phone call instead of browsing the rest of the site first. That's pushing me to lean harder into how I write pages for AI search, not only for a person reading top to bottom.
It also means what a website says you can do has to match what you can actually do. An AI assistant or a homeowner checks that gap fast. I ask every contractor on the platform for real photos of their own work, and the services listed have to be ones they can actually deliver.
I'm Picking 10 GTA Contractors to Build This With
One company per trade, anywhere in the GTA. You get a better deal than anyone after you, and I get the honest feedback I need to get this right.
What You Get
- Founding pricing, locked for 24 months. Your rate doesn't change during that time, whatever I charge later.
- No setup fee. The $500 setup fee is waived.
- A direct line to me. You call or text Robert, not a support queue.
- First say on new features. What you need gets built before what I think you need.
What I Ask
- 15 minutes a month. Honest feedback on what works and what doesn't.
- A review, if it earns one. If it doesn't, tell me why instead.
- Permission to share your numbers if it works. Calls answered, quotes followed up, jobs booked. Nothing gets published without your OK.
Who It's For
Residential trades companies in the GTA running 1 to 10 trucks.
Founding Spots
9 of 10 spots open.
| Trade | Area | Spot |
|---|---|---|
| Landscaping | York Region | Taken by Darteno |
| Roofing | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Siding | Anywhere in the GTA | Open. Apply for a Founding Spot |
| HVAC | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Plumbing | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Renovations | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Windows & Doors | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Decks | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Fencing | Anywhere in the GTA | Open. Apply for a Founding Spot |
| Cabinets | Anywhere in the GTA | Open. Apply for a Founding Spot |