Terms and Conditions

Effective September 30, 2026.

These terms explain cancellation, website ownership and service-area exclusivity for the Strategic Mind plans described on Pricing.

• Exclusive to your service area: your fee buys you the only rights to this platform in your own service area, for your trade, for the life of your contract. That's your own site's service area on Private Website, or your own region on Shared Regional Website. We will not sign a competitor in the same area and trade.
• Your region is defined by postal code (Shared Regional Website only): your region is the area your business serves, the first three characters of its postal code, like M4C or L5B.
• Downtown regions carry a markup (Shared Regional Website only): the published rate schedule is the same for every company on your shared site regardless of region, except a downtown area, which carries an additional markup on top of the base rate to account for the higher cost of operating there.
• Perpetual contract. 3 months' written notice to cancel.
• Buyout fee if you leave (Private Website only): your website transfers to you for 3 times your current monthly rate, which is $3,000 on the $1,000 plan. The buyout covers your website's pages, text, design and images, including AI-generated images, delivered as files you can host anywhere. Booking, quoting, the phone system and automatic follow-ups run on Growth Engine and stop when you leave. A Shared Regional Website client has no separate site to buy back. Your region is simply turned off when you leave, with no fee.
• Your domain is registered in your name (Private Website only): you are the domain's owner of record from the day we register it. For the life of your contract, we manage its DNS, keep its SSL certificate provisioned and renewed, and manage your business email account (including its SPF, DKIM, and DMARC records) so your automated messages land in the inbox, not spam. When you leave, we hand you full control of the domain at no charge, with or without a buyout.
• The shared site's domain belongs to us (Shared Regional Website only): the regional site runs on our domain, and you have no separate domain or business email account under this term.
• Your customer list: on Private Website, your customer list is yours. When you leave, you get a full export of it, with no fee. On Shared Regional Website, the customer list built from leads the shared site routed to you stays with the shared site when you leave.
• You review your own content for accuracy. We draft your website content and images, including AI-generated images where you haven't supplied your own, but you are the source of truth on your own business's facts. Review everything we publish on your behalf before it goes live.
• Shared Regional Website is a sub-contracting arrangement. We bring in leads, send them to you, and run the office side of your jobs; the contract for the work itself stays between you and your own customer. We are not responsible for your customer paying you for completed work, and we are not responsible for insuring your own workers, including while they're on a customer's property. Both stay your own responsibility as the business performing the work.
• Our fee applies only to a lead we routed to you. A job that started as a call, form, or booking through your regional site creates a fee once it's paid. A repeat customer, your own referral, or a call to the number on your truck or sign creates no fee, because we did not generate or route that lead.
• You need to offer every service your shared site describes (Shared Regional Website only). The shared site's service list is fixed for your trade vertical (one page reused across every company on it instead of custom copy per company is what keeps this delivery model cheap and fast to launch), so participating means you can actually deliver each one it lists. A homeowner who calls for a listed service you can't do costs the whole site trust, not just your own region. We also reserve the right to adapt how a described service is worded, to match the trade's own common practice and current online-marketing and search expectations, rather than your own internal terminology exactly.
• Advertising is billed at cost plus a 30% management fee, itemized as two separate figures, wherever it's billed as its own line item: on the Private Website, or on a Shared Regional Website when a majority of that site's own participating companies want dedicated paid advertising for it. When that majority is reached, every participating company on that site is billed a share of the cost (including a company that didn't ask for it), since the campaign runs against the shared site all of them occupy: it lifts the whole site, not one region on it, so there's no way to charge only the companies who asked. We go by majority instead of requiring everyone to agree, so one company can't block a campaign the rest of the site already wants.
• Fees are in Canadian dollars, plus HST. HST applies to every fee, including the Shared Regional Website percentage.
• Payments are processed by EFT. Your customer pays by electronic funds transfer, directly into your own business account: your revenue does not pass through an account of ours. Where our fee applies (Shared Regional Website's 10% down to 6%, tiered by your Google rating, see Pricing), it's split out of that same EFT and routed directly into our own account, at the moment your customer pays. If a job is paid in more than one EFT (a deposit and a later final balance, for example), each payment splits the same way individually, at your current rate, as it clears. EFT transfers are capped at $10,000 per transaction, so a job priced above that settles as more than one transaction.
• Ontario law governs these terms, along with the federal laws of Canada that apply in Ontario.
• Disputes go through three steps. Either side first raises the dispute in writing, and both sides try to settle it directly within 30 days. If that fails, either side may refer it to mediation in Toronto, with the mediator's fee split equally. If mediation does not settle it within 60 days, the courts of Ontario sitting in Toronto decide it.