Stop Losing Jobs Between the First Call and Final Payment

You're busy doing the work. The phone rings while you're on a roof. A quote goes out and nobody follows up. A finished job sits unpaid. A happy customer never gets asked for a review.

None of that means your crew does bad work. But each one costs you money.

The Growth Engine connects every step from finding a customer to getting paid.

Your ad company can tell you how many people clicked. Your website can tell you how many visited. Neither can tell you who paid.

The Growth Engine follows each customer from the ad, search, or referral that brought them in to the payment on their job, on one customer record. The report credits each source only with the payments it can be shown to have brought in.

Revenue with no recorded source stays on its own line, and estimates are labelled as estimates.

You move your ad money toward what paid, not what got clicked.

The Growth Engine is software and marketing for home-service contractors in the Greater Toronto Area (GTA), built and run by Strategic Mind.

It brings your website, business phone, customer list, estimates, booking, quotes, payments, automatic follow-up, and reporting together, and traces each paid job back to the advertising that brought it in.

You follow each customer from their first visit to your website to the finished job and final payment, on one customer record.

It suits small home-service businesses, from one owner with a truck to several crews at different job sites, in roofing, plumbing, electrical, HVAC, water and fire restoration, and other home trades.

You notice when a big job goes wrong. The small losses are harder to see, because they happen between jobs, calls, and paperwork.

• Calls you couldn't answer. You're driving or working. The homeowner gets voicemail and calls someone else.
• Leads nobody followed up. Someone asks about a job, and it gets buried under other work.
• Quotes that go cold. You send a price, the homeowner goes quiet, and nobody checks back.
• Visits that take extra calls. Customers need to book, confirm, or move a visit. Each call pulls you off the job.
• Invoices that sit unpaid. The work is done, but collecting is one more thing to remember.
• Reviews nobody asks for. The customer is happy, but nobody asks while it's fresh.

The Growth Engine covers 8 steps, from first search to repeat work. Most of the routine messages go out on their own, and you handle the talks that need a person.

1. Marketing: your website and ads put you in front of local homeowners when they're ready to hire.
2. Phone: every crew phone rings, and a missed caller gets a text back.
3. Estimate: homeowners see a price on your website before they call.
4. Online Booking: customers book site visits online, with no phone tag.
5. Quote: a detailed quote goes out, with a reminder if the customer goes quiet.
6. Payment: payment requests and reminders go out on their own.
7. Campaigns: review requests and maintenance reminders bring past customers back.
8. Reporting: see which advertising brought in paid jobs, and which revenue has no recorded source.

A homeowner visits your website, calls about a repair, and asks for an estimate. Their name, the first conversation, the quote, and the payment all sit on one customer record.

Your crew sees what they need, and the automatic follow-up uses the customer's current status to decide what goes out next.

Less searching. Less typing things in twice. Less work falling through the cracks.

There are two ways to pay for the Growth Engine.

Your business joins a shared website for your region. Your service area is a list of postal areas, like M4C, and no other company in your trade gets them. Requests for jobs in your service area come only to you.

$500 to start, then 8% of paid jobs the website brings you, up to $2,000 a job.

You pay as the website brings you work. Every company on it keeps a Google rating of 4.0 or higher.

$1,000 a month, with a $500 setup fee.

You get your own website and the Growth Engine for one fixed monthly price.

Both run the same Growth Engine. They differ in who owns the website, how much you can change it, and how you pay.

The listed price covers the whole plan. Anything extra is optional.

You can start today with the parts that are available now or in testing. Planned parts are added at no extra cost as they're ready. See what's ready today.

You may not need more leads. You may need to keep more of the ones you already get.

I'll look at how you handle the first call, estimates, booking, quotes, payments, and follow-up, show you where the gaps are, and tell you whether the Growth Engine makes sense for you.

Book a Contractor Systems Review below, or call (416) 900-4666.