Two Ways to Pay: $1,000 a Month or 8% of Qualifying Paid Jobs

On the Own Website Plan, a slow month still costs $1,000. The bill stays the same whether the phone rings or not, and a busy month costs no more.

On the Pay When Paid Plan, a month with no qualifying paid jobs costs nothing. You pay 8% only after a customer pays for a job the shared website or a campaign brought you, capped at $2,000 a job.

Campaigns can also bring back past customers. Those qualifying jobs carry the 8% fee, so a busy month may cost more than the $1,000 monthly plan. See where the costs meet.

On the Own Website Plan, you supply the words and photos for every page. A website brings in work only with the right structure, real job photos, and pages that keep getting updated. Most owners find that writing takes far more time and marketing skill than they expected.

A website needs useful pages, real job photos, and regular updates. I manage the software, but this plan needs you or your marketer to handle the content and search marketing.

Your marketer sees which pages and ads lead to calls, quotes, and paid jobs. The report also flags slow pages and website errors. See the reports your marketer gets.

If you don't have a marketer, choose the Pay When Paid Plan.

On the Pay When Paid Plan, I do most of the marketing. I research how homeowners search for your trade, write the pages, and keep updating the shared website. Every company on it shares that cost, and each one has its own service area, so no two companies compete for the same job.

You have less to figure out. The shared website's domain and your business email come set up and working. You focus on your trade, and I focus on mine.

The plans divide the work differently. Choose the one that suits how you want to run your business.

On the Pay When Paid Plan, I earn only when your customer pays you, so my time goes into the pages and follow-up that bring in paid jobs. On the Own Website Plan, your monthly fee pays for the Growth Engine and the reports your marketer uses, and your marketer does the writing I can't do at a fair price for one company.

Suppose you buy 20 leads at $60 each. You've spent $1,200 before you know whether any of them turns into work.

On the Pay When Paid Plan, an inquiry that never becomes a paid job costs you nothing. A qualifying $10,000 job carries an $800 fee, within the plan's rules and its $2,000 cap per job. Either plan also has a $500 setup fee.

The percentage plan is not always the cheaper one. You pay against a different result: qualifying customer payments, not bought leads. The $60 is an example price, not a market average.

Enter the value of qualifying paid jobs you expect each month and your average job size. The estimate includes the $2,000 fee cap on each job.

• Growth Engine app, on every crew phone and your truck's screen
• Business phone system, with call recording and a text back to new callers nobody answers
• Estimates and quotes, including insurance claim quotes
• Online booking
• Automatic follow-up
• Invoices and payment reminders
• Customer campaigns: a standard email and text sequence after every paid job
• Reporting
• Website
• Google Business Profile setup

I set up the Growth Engine, build the website, and keep both running. On the Pay When Paid Plan, I also write and update the website and run its search marketing. You approve your services and the rates behind every quote, set the job scope, and do the work. See how support works.

Each plan's price covers all your calls and texts within Canada for a company the size it's built for. That is up to 5 crews on the Own Website Plan and up to 2 on the Pay When Paid Plan. You see each cost below before it applies. See the terms.

I build a website your company alone uses, from the text and photos your marketer supplies. Your website goes live 2 to 4 weeks after you sign.

Your website starts as one professionally built page focused on your main service, with its own estimator, and that page is complete on its own. More pages give each of your other services its own page.

More pages raise your setup fee. A 10-page website is $5,000 to set up, instead of $500. That fee covers building each page from your marketer's content, each with its own estimator, and you approve the price before any work begins.

Each page needs your marketer's text and your job photos. That means how you do the work, photos of past jobs, and what homeowners should know before hiring. Your marketer keeps the pages current and runs your search marketing.

Your business joins a website shared by companies in your trade. Homeowners price the job at your own prices, and the quote request goes to your business alone. Your company page goes live within 2 days after you sign.

The shared website's pages are already written, and I keep them up to date. Your company page needs only your prices and service area.

The Growth Engine runs on every lead, from the shared website and your own. The 8% applies only to the jobs listed below.

On the Pay When Paid Plan, you pay 8% only on a job the shared website or a campaign brings you, and only once your customer pays. A lead that goes nowhere costs you nothing. The Own Website Plan has no fee on any job.

Campaigns run on the shared website, so a campaign reply carries the fee for every customer, even one who was already yours. Campaigns are the messages the Growth Engine sends after every paid job, like a maintenance reminder or a seasonal promotion, and the Launch Campaign I send your existing customers when the Growth Engine goes live. A customer who receives a campaign and never replies to it or books from it stays fee-free.

Example: A customer you already know hires you directly, and that job carries no fee. Six months later, they reply to your maintenance campaign and book another job. That job carries the fee, and so does every other job you agree to with them within 12 months of the reply.

You see which jobs carry the fee before your monthly bill. The Growth Engine app marks each job that carries the fee and the contact that made it qualify, and you can question any line before the bill is taken. Read the full fee rules.

The fee is 8% of what your customer pays before HST, less permit fees, and HST is then added to my fee. It covers every payment on the job: the deposit, progress payments, the final payment, change orders, extra work, and insurer-approved supplements.

Half the fee comes at the deposit. On a $10,000 quote, the fee is $800. A $3,000 deposit carries $400, and the other $400 is spread over the later payments. When the job is finished, the fee is adjusted to 8% of what the customer actually paid, so a discount, credit, refund, or cancellation lowers it.

The fee on one job stops at $2,000. One quote is one job, even when it covers several services. On a $40,000 basement renovation, your fee is $2,000 instead of $3,200, which protects your margin on large projects.

The rate is the same in every postal area. Charge 10% more downtown, and a $5,000 job becomes $5,500. You pay $440 and keep the rest.

Each month's fees go on one bill, taken by pre-authorized debit from your business bank account 5 business days after I send it. See the worked example.

Your service area is a list of postal areas, such as M4C, and no other company in your trade receives them. Each request goes to the company whose service area holds the job, and a job in an unclaimed area goes to the nearest company in that trade until someone claims it. Read the full rules.

You set your own prices. The shared website's estimator shows homeowners your prices for the jobs it sends you. You change a price only when the site visit shows the job differs from what the homeowner entered, and your price covers every visit the job requires.

You provide every service the shared website lists for your trade, and you can turn down 4 jobs a year. Each job you turn down goes to the nearest other company in your trade. A 5th in the same contract year ends your place on the shared website. Read the full rules.

You keep your own Google Business Profile, Facebook page, and other social media accounts, under your business name. Every review your customers leave goes on your own profile, and it stays yours when you leave.

When you join, you point the website link on your Google Business Profile to the shared website. Your company page there shows your Google reviews, and a customer who reaches you through that link is your own customer, with no fee outside a campaign reply.

Every company on the shared website keeps a Google rating of 4.0 or higher. Homeowners judge the whole website by its reviews, so a low rating brings down every company on it. A business with fewer than 5 Google reviews can join, and the minimum applies once it reaches 5.

You can leave either plan at any time, in writing, with no notice period and no cancellation fee, and your customer list goes with you on both plans. Here is what you take with you.

• Your customer list: on either plan, you get a full copy at no charge when you leave, and you can ask for a copy at any time while your contract runs.
• Your domain name (Own Website Plan): it is registered in your name, and you are its owner of record from the day I register it or move it in. When you leave, your account is paid in full, and you ask in writing, I unlock it at no charge so you can move it to the registrar you choose, within one month of leaving.
• Your business number: on the Own Website Plan, it goes with you once your account is paid in full. On the Pay When Paid Plan, it stays with the shared website.
• The shared website (Pay When Paid Plan): its pages, business number, business email account, and future leads stay with it. Your Google Business Profile, Facebook page, other social media accounts, and every review on them stay yours, and you change their website link away from the shared website.
• Your warranties (Pay When Paid Plan): you stay responsible for the warranties on your work.
• If I stop providing the service: I tell you in writing at least 60 days ahead, and you get the same customer list, domain, and business number you take when you leave.

Read the full leaving terms.

For each contractor you refer, you get 20% of their bill off yours for their first 12 months.

Refer a contractor who signs up for either plan. Once they pay their first bill, 20% of each bill they pay Strategic Mind in their first 12 months comes off your next bill.

Example: A contractor you refer gets a $600 bill each month. You get $120 off your bill each month for 12 months, $1,440 in all.

Credit only lowers your bill. It never pays out as cash and never takes a bill below $0. Credit you have not used carries forward to your next bill.

The contractor you refer must be new to Strategic Mind, and the one-company-per-trade rule still applies to their service area where their plan has one. Read the full rules.

Send a customer to another trade, and earn $100. When your customer needs work you don't do, flag it on their customer record, with their agreement, and it goes to the company on that trade's shared website. You get $100 off your next bill once the customer pays that job in full. Read the referral rules.

Tell me your trade, your service area, and how you get customers today.

In a one-hour call, we review which plan fits, what it costs your business, and whether your area is still open.

There is no commitment, only clear answers about the costs.