Contractor Software Pricing: Keep More of the Leads You Already Get
Most contractors don't need more leads. They need to keep more of the leads they already get. Both plans do that, from $500 to start.
The Growth Engine rings every crew phone, texts back the new callers you miss, follows up every quote, and sends the invoice, so either plan replaces several separate monthly bills.
Both plans serve home-service contractors in the Greater Toronto Area, and every price is in Canadian dollars, plus HST.
Compare Your Pricing Options
The two plans side by side, in Canadian dollars plus HST.
| What you're comparing | Own Website Plan | Pay When Paid Plan |
|---|---|---|
| Setup fee | $500 | $500 |
| Ongoing cost | $1,000 CAD / month | 8% of paid jobs it brings you |
| Most you pay on one job | No fee on jobs | $2,000 |
| Website | A new website with your company name, logo, and colours, used by your company alone | Shared with other companies in your trade, each in its own service area, with your own company page |
| Branding | Your company name, logo, and colours on your website, quotes, and invoices | The shared website's name on the website and quotes, and your company name, logo, and colours on invoices |
| Search marketing | Included | Included, for the shared website |
| Domain ownership | Yours | Stays with the shared website |
| Service area | You decide where you work | A list of postal areas, exclusive to your trade |
| What you need to join | Nothing | Your Google Business Profile's website link points to the shared website, and a Google rating of 4.0 or higher once you have 5 reviews |
| Customer records | Your full customer list | Your completed-job customers |
| How the price changes | Reviewed once a year, never more than 5% | Stays at 8% |
| How soon it works | Your website launches 2 to 4 weeks after you sign | Your company page goes live within 2 days after you sign |
| When you leave | You take your full customer list, business number, and domain | You take your customer list of completed-job customers, and point your Google Business Profile away from the shared website. The shared website, its business number, and its future leads stay behind |
| Your main risk | A slow month costs the same $1,000 | Your Google rating falls below 4.0 and you lose your place on the website, because a low rating brings down every company on it |
| Best for | Companies with 3 to 5 crews that want their own brand and a predictable monthly fee | Companies with 1 or 2 crews that would rather pay when they get paid |
Both plans include the whole Growth Engine: your website, the Growth Engine app on every crew phone, and missed calls and site visits on your truck's screen. The plans differ only in who uses the website. On the Own Website Plan, your company has a website of its own. On the Pay When Paid Plan, you share one website with other companies in your trade, each in its own service area.
The listed price covers the whole plan, and anything extra is optional.
Everyday use is included. Each plan's price covers all your calls and texts within Canada for a company the size it's built for, and normal use fits comfortably within it. If you add more crews or start calling outside Canada, the Growth Engine grows with you, and I tell you about any change to your bill before it applies, so nothing on it comes as a surprise. See the terms.
How Do You Pay Your Bill?
Both plans are paid by pre-authorized debit from your business bank account, 5 business days after I send each monthly bill. You can question any line on the bill before it's taken.
What's Included in Both Plans?
- Growth Engine app
- Business phone system, with call recording and a text back to every new caller nobody answers
- Estimates and quotes, including insurance claim quotes
- Online booking
- Automatic follow-up
- Invoices and payment reminders
- Customer campaigns: a standard email and text sequence after every paid job
- Reporting
- Website
- Search marketing
I set up the Growth Engine and keep it running. I also write and update the website and run your search marketing. You approve your services and quotes, set the job scope, and do the work. See who does what, and how fast support responds.
Option 1: Own Website Plan
The Growth Engine on Your Own Website: $1,000 a Month
$500 setup, then $1,000 a month in total, no matter how many leads or jobs you get.
The Growth Engine runs on a website your company alone uses. I build that website and run your search marketing, in the service area you choose.
Your website, quotes, and invoices carry your company name, logo, and colours, and your website uses your own domain. You control your branding, services, and prices.
Your website starts as one professionally built page focused on your main service, with its own estimator, and that page is complete on its own. More pages give each of your other services its own page.
More pages raise your setup fee. A 10-page website is $5,000 to set up, instead of $500. That fee covers researching how homeowners search for your trade and organizing what you tell me into pages, and you approve the price before any work begins.
These pages aren't generic AI text. Each one is written from your own experience, shows your own job photos where you have them, and is planned around how homeowners find a contractor.
More pages also need more from you. Each one needs your details on that service: how you do the work, photos of past jobs, and what homeowners should know before hiring. If you prefer not to share that much about your business, the Pay When Paid Plan may fit you better, because its shared website already has its pages and needs only your prices and service area.
Your domain is registered in your name. If you leave, you take your full customer list, business number, and domain once your account is paid in full.
The monthly fee is reviewed once a year, and any increase is limited to 5%, so your costs stay predictable. See the terms.
Who is this for? Companies with 3 to 5 crews that want their own online brand, their own domain, and a predictable monthly cost.
Option 2: Pay When Paid Plan
The Pay When Paid Plan on One Page
- What you pay: $500 to start, then 8% of what your customer pays, before HST, on each job the shared website brings you. No monthly fee. All fees are plus HST.
- The cap: the fee on one job stops at $2,000.
- When you pay: half the fee when your customer pays the deposit, and the rest as they pay, on a monthly bill taken by pre-authorized debit.
- Which jobs carry the fee: every job you agree to within 12 months of a customer's contact through the shared website.
- Which jobs carry none: your existing customers, your own referrals and calls to your own number, customers from your Google Business Profile, repeat work after the 12 months, and leads that go nowhere.
- Your service area: a list of postal areas, like M4C. No other company in your trade gets them, and each job goes by the postal code where the work is.
- The work you agree to: you do the jobs the shared website sends you, at your own prices. You can turn down 4 a year, and a 5th ends your place on the website.
- Your Google Business Profile: its website link points to the shared website, where your company page shows your Google reviews.
- Your Google rating: 4.0 or higher, once you have 5 reviews.
- When you leave: any time, in writing, with no notice period. Once your account is paid in full, you get a list of the customers you did work for from the shared website. You change your Google Business Profile's website link away from the shared website. The shared website and its business number stay with me.
- Who is this for? Companies with 1 or 2 crews that would rather pay when they get paid.
Pay for Jobs, Not Leads
$500 setup, then 8% of jobs the shared website brings you, up to $2,000 on any one job. Half the fee is charged at the deposit, and the rest as the customer pays. No monthly fee.
Your business joins a regional website for your trade. Homeowners find the website, price the job at your own prices, and the quote request goes directly to your business.
Your service area is a list of postal areas, such as M4C, and no other company in your trade receives them. Each request goes to the company whose service area holds the job, and a job in an unclaimed area goes to the nearest company in that trade until someone claims it. Read the full rules.
The shared website and its quotes carry the shared website's name, the same for every company on it. Your invoices carry your company name, logo, and colours.
You set your own prices. The website's estimator shows homeowners your prices for the jobs it sends you. You change a price only when the site visit shows the job differs from what the homeowner entered, and your price covers every visit the job requires.
You can turn down 4 jobs a year. When you join, you agree to provide every service the shared website describes for your trade, in your service area. You can turn down up to 4 of the jobs it sends you in each year of your contract, and each one goes to the nearest other company in your trade. A 5th in the same year ends your place on the website. Read the full rules.
The Growth Engine runs on every lead, from the shared website and your own. The fee applies only to jobs the shared website brings you. The business number I provide stays with the shared website when you leave.
Example: You pay 8% in every postal area: $400 on a $5,000 job. Charge 10% more downtown, and that job is $5,500. You pay $440 and keep the rest.
Half the fee comes at the deposit. On a $10,000 quote, the fee is $800. A $3,000 deposit carries $400, and the other $400 is spread over the later payments. When the job is finished, the fee is adjusted to 8% of what the customer actually paid. See the worked example.
The fee on one job stops at $2,000. On a $40,000 basement renovation, your fee is $2,000 instead of $3,200, which protects your margin on large projects.
You pay nothing for leads that go nowhere, for your own referrals, for customers who reach the shared website through your Google Business Profile, or for repeat work from your own customers. A job booked from a campaign reply carries the fee for every customer, because campaigns run on the shared website. See which jobs carry the fee.
Who should choose this? Companies with 1 or 2 crews that would rather pay when they get paid. A slow month costs you nothing.
Your Google Business Profile Links to the Shared Website
When you join, you point the website link on your Google Business Profile to the shared website. Your company page there shows your Google reviews.
Every company's Google reviews build the whole website's reputation, and homeowners see real reviews from real companies before they book.
A customer who reaches you through that link is your own customer. Their jobs carry no fee, except a job booked from a campaign reply. When you leave, you change the link away from the shared website.
Minimum Google Rating: 4.0
Every company on the website keeps a Google rating of 4.0 or higher. Homeowners judge the whole website by its reviews, so a low rating brings down every company on it.
A business with fewer than 5 Google reviews can still join, and the 4.0 minimum applies once it reaches 5.
What Costs Extra? Only What You Choose
The listed price covers the whole plan. Everything below is optional, and you see its price before you agree to it.
Optional services billed separately from any plan.
| Additional service | Cost |
|---|---|
| Additional pages on the Own Website Plan | Added to your setup fee: $5,000 setup for a 10-page website |
| Connecting the Growth Engine to your job software, such as Jobber or Housecall Pro, on the Own Website Plan | Priced for your software before work starts |
Common Questions About Pricing
Why does the Pay When Paid Plan need my Google Business Profile link?
Every company's Google reviews build the whole shared website's reputation, and homeowners see real reviews from real companies before they book. Your company page shows your Google reviews, and a customer who reaches you through your Google Business Profile carries no fee.
Do I pay for leads that don't turn into jobs?
No. No plan charges for individual leads. On the Pay When Paid Plan, the percentage applies only to jobs the shared website brings in, including jobs booked from a campaign reply, once the customer pays. See which jobs carry the fee. On the Own Website Plan, the monthly fee stays the same no matter how many leads come in.
Do I pay a percentage on my existing customers or my own referrals?
Under the Pay When Paid Plan, customers on the list you provide at setup and customers who first contact you through your own sources carry no percentage fee, except on a job booked from a campaign reply. That includes customers who reach the shared website through the website link on your Google Business Profile. Registering those customers correctly helps distinguish them from shared-website customers. See which jobs carry the fee.
Do repeat jobs from website customers carry a fee?
Under the current terms, jobs agreed within 12 months of a shared-website contact carry the fee. After that period, work arranged directly with you carries no fee unless the customer makes a new shared-website contact. Existing customers and your own leads carry no fee, except on a job booked from a campaign reply.
Is the percentage calculated before or after the customer's HST?
Before. The Pay When Paid Plan percentage applies to what your customer pays, excluding HST, and HST is then added to my fee. Read the fee rules.
When is the Pay When Paid Plan fee charged?
Half the fee on the accepted quote is charged when the customer pays the deposit, up to the $2,000 cap. The rest is spread over the later payments. When the job is finished, the fee is adjusted to 8% of what the customer actually paid, and a discount, credit, refund, or cancellation lowers it. See the worked example.
How do I pay my Strategic Mind bill?
By pre-authorized debit from your business bank account, 5 business days after I send each monthly bill. You can question any line on the bill before it's taken. Your customers still pay you by Interac e-Transfer, straight into your own account.
Will other fees show up after I sign?
No. The listed price covers the whole plan, including all the calls and texts within Canada that a company its size makes. If your use grows past that, I tell you before your bill changes. Every extra is optional, priced before it starts, and yours to turn down.
Can two contractors compete for the same lead?
I do not sell the same inquiry to several contractors. Each request is assigned to one company under the service-area rules. Another contractor may receive it if you decline the job or someone is covering your time off. Homeowners can still contact other businesses themselves. Read the full rules.
What happens if I cancel?
You can leave either plan with no cancellation fee, once your account is paid in full.
On the Pay When Paid Plan, you keep the list of customers you did work for and stay responsible for their warranties. You change your Google Business Profile's website link away from the shared website. The shared website, its business number, and its future leads stay with it.
On the Own Website Plan, you take your full customer list, business number, and domain.
Do I need to pay for advertising?
No. Paid advertising is optional on both plans. If you advertise, a digital marketing agency runs your ads, and you pay the agency directly. I work with your agency and give it the data it needs, including which ads brought in paying customers.
What if my business has no Google reviews?
You can still choose the Pay When Paid Plan, at the same 8%. The 4.0 minimum rating applies once your business has 5 Google reviews.
Can I set my own prices?
Yes, on both plans, because the estimator always uses your own prices.
On the Pay When Paid Plan, you agree to provide every service the shared website describes for your trade. Every contractor in your trade uses the same estimator questions, each with their own prices. You also set your price adjustment for the job's location, such as a downtown markup. That adjustment is part of your price for the job, not a Strategic Mind fee. If the site visit shows the job differs from what the homeowner entered, you change the price to match and send the customer an updated quote.
Can I turn down a job?
On the Pay When Paid Plan, you can turn down up to 4 jobs the shared website sends you in each year of your contract. Each one goes to the nearest other company in your trade. A 5th in the same year ends your place on the shared website. Read the full rules.
On the Own Website Plan, you decide which jobs to accept, with no annual limit.
Referral Program
Refer a Contractor, Earn Bill Credit
For each contractor you refer, you get 20% of their bill off yours for their first 12 months.
Refer a contractor who signs up for either plan. Once they pay their first bill, 20% of each bill they pay Strategic Mind in their first 12 months comes off your next bill.
Example: A contractor you refer gets a $600 bill each month. You get $120 off your bill each month for 12 months, $1,440 in all.
Credit only lowers your bill. It never pays out as cash and never takes a bill below $0. Credit you have not used carries forward to your next bill.
The contractor you refer must be new to Strategic Mind, and the one-company-per-trade rule still applies to their service area where their plan has one. Read the full rules.
Send a customer to another trade, and earn $100. When your customer needs work you don't do, flag it on their customer record, with their agreement, and it goes to the company on that trade's shared website. You get $100 off your next bill once the customer pays that job in full. See how it works.
Find Out What Your Business Would Pay
Tell me your trade, your service area, and how you get customers today.
In a 20-minute call, we review which plan fits, what it costs your business, and whether your area is still open.
There is no commitment, only clear answers about the costs.