Privacy Policy

Effective October 28, 2026. Strategic Mind ("Strategic Mind", "we", "our") provides the Growth Engine, a marketing, website, and customer records service, to trades businesses. This policy explains how we handle personal information collected through strategicmind.com under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

Strategic Mind operates from Canada. Contact us by phone or through the form at the bottom of this page.

Strategic Mind also builds and runs the website, business phone number, and customer records for individual trades businesses, including darteno.com. For these, the trades business is responsible for your personal information under PIPEDA. Strategic Mind is its service provider: we collect, store, and process that information for the business the way this policy describes, and use each business's customer records only for that business. That business's staff and Strategic Mind's staff can open its customer records. A business that shares its records or reports with its own marketing agency or other advisors does so as the business responsible for them. The client website's own privacy page names the trades business and tells you how to reach them about a request under Your Rights Under PIPEDA below. On trueframebuilders.ca, a shared website Strategic Mind runs for several contractors, Strategic Mind is responsible for your personal information and shares your request with the contractor who serves your area.

Information you give us. When you book a call or send us a message, we collect what you send: your name, email address, phone number, trade, a meeting address if you choose to meet in person, and anything you write in a message. On a trades business's website, a quote or booking form also collects your street address and the details of the work you need.

Information collected automatically. Our websites record how they are used:

• Each page you open, the page or website that sent you there, and how long you stay
• How far down each page you scroll
• Each link you click, including phone, text, and email links
• Each estimate you get, form you send, and booking you make, recorded by type and time without what you entered
• How fast each page loads, and errors in pages, scripts, and requests
• Your IP address, and the approximate location (country, province or state, and city) and internet provider it points to
• Your browser and its version, device type, screen and window size, screen sharpness, processor core count, touch support, connection speed, language, and time zone
• Return visits from the same browser, through a cookie ID

It records no mouse movements, keystrokes, or replays of your screen.

Cookies. We use first-party cookies only, and no third-party advertising or analytics cookies. One cookie holds a random ID, kept for 12 months, that links the activity above to one browser across visits. It holds no name or contact details. Staff who sign in to customer records get a second cookie that keeps them signed in until it expires or they sign out. Blocking or deleting cookies for this site in your browser, or using a private window, stops your visits from being linked to each other. Our servers still record each page request. Our websites have no separate setting to turn this collection off.

When you send a form, we store what you send with your browser's random ID. That links your website activity in the same browser, before and after you sent the form, to your customer record. A form you send from a second device with the same email address is stored with the same email address, so both can be matched to you. Activity in a browser where you never send a form, or after you clear cookies, stays unlinked. This shows us how visitors move from a first visit to a booked call or a job. The Growth Engine does the same for each trades business that uses it, for that business's own website visitors and customers.

If you give us a phone number, we may call or text you about your request, for example to confirm or change a booked call. Our staff send these texts themselves. To stop texts from us, reply STOP, use the form below, or call us.

When you call or text us or a trades business that uses the Growth Engine, or it calls or texts you, your customer record with that business keeps both phone numbers, the time, how long the call lasted, and each text message with any picture sent in it. Only voicemail is recorded: if nobody answers, a greeting asks you to leave a message after the tone, and your voicemail is saved on your customer record so the business's staff can play it back. The business's staff get a notice of each missed call and new text on their phones.

When you ask a trades business that uses the Growth Engine for a quote or book a visit, we send emails for it: your quote and a booking confirmation. The business's staff can also text you from your customer record. Each message names that business.

We use the information above to answer your request, run and improve strategicmind.com, learn which marketing and website changes work, find and fix technical problems, follow up with you by email, phone, or text, and run the Growth Engine for a trades business you contact, as described above.

We do not sell or rent your personal information. We share it with outside service providers who run parts of our service, who must protect it: cloud hosting and storage, email and calendar, phone calls and texts, and notices to staff phones. These providers store and process it in the United States, where the law can require them to give it to authorities there. The rough location lookup from your IP address runs on our own servers. We may also disclose your information where the law requires, or to protect the rights and safety of Strategic Mind or others.

We keep personal information only as long as we need it for the purpose we collected it for. Our website and customer records then delete it automatically:

• Website activity, including IP addresses and answers entered in a price estimator: 13 months.
• Messages, bookings, calls, texts, voicemails, and emails: 3 years after the last update.
• Quotes, payment records, and job records: 7 years after the last update, to meet Canada Revenue Agency record-keeping rules.
• Error logs from our servers: 7 days.

Deletion runs within a few days of each date above, and covers our website and customer records only. Copies held elsewhere stay until their holder deletes them:

• Emails and calendar bookings stay in each inbox and calendar that sent or received them, including yours, until its owner deletes them.
• Our email, calendar, phone, and text providers may keep their own copies for a time their own policies set.

To have your information deleted sooner from our website and customer records, use the form below.

We protect personal information with reasonable physical, technical, and organizational safeguards. Every page and every request to our systems travels over encrypted HTTPS, with older, weaker encryption turned off. Stored records and files are encrypted. A web application firewall blocks automated attacks before they reach our systems. Only staff accounts each business approves, signed in through Google, can open its customer records, and our system keys are replaced on a regular schedule. Nothing sent over the internet is completely secure, and we cannot guarantee perfect security.

You may ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent to its use, within any legal or contract limits. Use the form below or call us, and we respond within 30 days. If you are not happy with our answer, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

We may update this policy. The effective date at the top of this page is the date of the latest change. If you keep using the website after a change, you accept the updated policy.

Have a question about this policy, or want to use one of your rights above? Tell us what you need below, and we follow up by email. This form keeps our email address off the page, away from spam bots.