Your Next Customer Might Be Someone You Finished a Job for Last Year

The job is paid and the crew has moved on to the next one. That customer's furnace needs servicing next fall, and their warranty ends in a year.

Months later, the customer needs more work. If they have forgotten your name, they may search Google and hire someone else.

After a paid job, the Growth Engine can request a review and send timely reminders for services that customer may need again.

They thanked your crew before you left. They meant to write a review. Then life got busy.

The Growth Engine sends a review request after the job, so your crew doesn't have to remember to ask every time.

• On the final invoice: a link and a QR code that open your Google review form.
• From your phone at the job site: one tap texts your review link to the customer before your crew leaves.
• 3 days after the job is paid: the automatic review request sends the same link to the customer who meant to leave a review and forgot.

Every customer gets the same review link, happy or not. Google's review policy prohibits asking only the customers you expect to be happy, or discouraging bad reviews, and real reviews, good and bad, are what the next homeowner trusts.

Each review request also asks the customer to call or text you about anything that isn't right. A customer with a problem reaches you directly, and still gets the review link.

A customer calls about a problem with the job. Mark it on their customer record, and every campaign except the review request waits until you mark it settled. Then each one goes out on its usual schedule, counted from that day.

The customer doesn't track when their work is due, so it goes to whichever contractor they find first. The Growth Engine tracks the date from the job on the customer record.

• Furnace service: a furnace you installed last October gets a tune-up reminder the next fall, before the first cold night.
• Deck maintenance: a deck you built gets a resealing reminder when its finish is due, before the boards start to grey.
• Warranty check: 30 days before the warranty ends, the customer gets an offer to inspect the work and fix anything the warranty covers.

Each spring and fall, a seasonal promotion offers the work your trade does that time of year.

Each reminder links to the open times on your calendar, so a past customer books the next job with you before they ever search.

The standard sequence, the Launch Campaign, and QR codes for your printed marketing come with the Growth Engine on both plans, at no charge to make or send. On the Pay When Paid Plan, a qualifying job a campaign brings back carries the 8% fee, even when the customer was already yours, and the Own Website Plan has no fee on any job.

See which jobs carry the fee.

A neighbour walks over to look at the new deck and asks who built it. Your customer can't remember your company name, so the neighbour searches Google instead.

Two weeks after the job is paid, your customer gets a personal referral link to text or email to anyone who asks. They send it from their own phone, so the neighbour hears about you from someone they trust.

When the neighbour uses the link to reach you, their customer record shows who sent them.

• Repeat work: warranty checks, maintenance reminders, and spring and fall promotions, each timed to the work the customer paid for.
• Referrals: a personal link your customer passes to a neighbour, with the referral recorded on the new customer record.
• Customers from before you joined: a Launch Campaign that asks them for work when the Growth Engine goes live.
• Printed marketing: QR codes on your stickers and brochures that let a homeowner book service or claim your discount.

Each message comes by email and text, names your business, and goes only to a customer who has already paid you. The schedule starts when the customer's final payment is recorded.

Service messages confirm the job or cover its warranty, and promotions ask for new work, a review, or a referral. A customer who unsubscribes stops getting promotions, and keeps getting service messages.

Every campaign email and text has an unsubscribe link. A customer who uses it is marked Suppress on their customer record, and their promotions stop, as Canada's Anti-Spam Legislation (CASL) requires.

CASL section 6(6) lets your business send a message that confirms a paid job, gives warranty information, or updates a customer on a plan they pay for, after an unsubscribe. A customer who unsubscribes still gets their thank-you, warranty check, and maintenance plan visit reminders.

A message that asks for new work, a review, or a referral is a promotion, even after a job the customer paid for. A customer who unsubscribes no longer gets the furnace tune-up reminder, the review request, or the spring discount offer.

You can also stop promotions for any customer yourself, from their customer record.

• A customer who paid you in the last 2 years, or one who agreed to hear from you. I send promotions to no one else.
• Every message names your business and has an unsubscribe link. A customer who unsubscribes gets no more promotions.
• You confirm consent for customers you bring in from before you joined. Include each customer's last job date, and mark each one who agreed to hear from you, so promotions reach only the customers the law allows.

• Campaigns keep a past customer coming back. Service messages about the work they paid for keep going after an unsubscribe, and promotions stop.
• Operational reminders move a job already under way. Visit confirmations, quote reminders, and payment reminders go to the person booking, deciding, or paying on that job. See how job reminders work.
• Your own calls, texts, quotes, and invoices are ordinary business with your customer. None of them is a campaign, so on the Pay When Paid Plan none of them makes an existing customer's job carry the fee.

1. The customer pays in full. The final payment is recorded on the customer record and puts the customer in Nurture.
2. The Growth Engine reads the record. The type of work, the date it was paid, the warranty term, and the contact details are already there from the quote and the invoice.
3. Each campaign picks its customers. Service messages go to every paid customer, and promotions go to customers in Nurture. The type of work sets which maintenance reminder and seasonal promotion a customer gets, like a tune-up reminder for every furnace install. The payment date and warranty term set when each message goes out.
4. The message goes out by email and text. Each one is logged on the customer record.
5. The customer replies or books. A reply or booking lands on the same customer record, so your team sees the whole history.

A customer leaves Nurture by unsubscribing, or when you take them out of it on their customer record. Either way, their promotions stop and their service messages keep going.

A customer who pays for a tune-up every fall calls you when the furnace quits in January. A maintenance plan turns that yearly visit into booked work.

For HVAC, plumbing, and roofing, you can sell a yearly maintenance plan. You set what it covers, how many visits it includes, and its price, and it goes on the customer record like any other job.

• Visit reminders: when a visit in the plan is due, the customer gets a reminder by email and text, with a link to book it from the open times on your calendar.
• Renewal reminders: before the plan's year ends, the customer gets a reminder to renew it.
• Every reminder is logged on the customer record, so your team sees which visits are booked and which plans are up for renewal.

On the Pay When Paid Plan, a maintenance plan sold to a customer the shared website brought you, or booked from a campaign reply, carries the fee like any other job. See which jobs carry the fee.

The water heater you installed six years ago starts leaking. The homeowner can't find your number, so they search Google and call whoever answers first.

I make QR codes for your own printed marketing, like a call-us sticker on the equipment you installed, a brochure, or a door hanger. Each one links back to the Growth Engine, so a scan reaches you instead of a search.

• A sticker code opens the job on file. The homeowner books service from the open times on your calendar, and the visit lands on their customer record. Your crew scans the same sticker on site and opens that customer record, with every past job on it.
• A brochure code applies its discount on its own. You set the offer, like $50 off a spring tune-up, and the Growth Engine adds it to the quote for each homeowner who books from that code.
• Each scan is logged on the customer record, and reporting shows which sticker or brochure brought in paid work.

On the Pay When Paid Plan, a scan counts as a campaign reply. See which jobs carry the fee.

A new website takes months to show up in search. The customers who already paid you know your work today.

The Launch Campaign asks them first, so your first jobs can arrive in weeks, not months. It comes with both plans.

1. You send me your customer list. A CSV file with names, email addresses, phone numbers, and each customer's last job date. When you hand it over, you confirm each customer meets the rules for who can get a promotion.
2. I write the campaign for your trade. It offers your seasonal service and a maintenance check, and asks for a referral. You approve it before it goes out.
3. It goes out as a promotion when the Growth Engine goes live for you. Each customer gets it by email and text, and each message is logged on their customer record.
4. Replies and bookings land on the customer record. You quote and book the work as usual, and reporting shows the paid jobs it brought back.

Once I import them, customers from before you joined get campaigns too, under the same rules as every other customer.

Reporting follows each campaign from the message to the paid job:

• Sent: how many customers received each campaign, by email and by text.
• Replied or booked: how many customers answered or booked a visit after the message.
• Paid work: the jobs and revenue that came from customers who booked.
• Reviews: new Google reviews after the review requests went out.
• Referrals: the new customers each past customer sent you and the paid work from them, on their own line apart from ads and search.

I use these results to improve the standard sequence for every contractor.

• Your Google review link and QR code on every final invoice, and one tap to text the link from the job site
• A thank-you and Google review request after every paid job
• A referral link for every paid customer to pass on
• Warranty checks, maintenance reminders, and spring and fall promotions timed to each job
• A Launch Campaign to the customers you had before you joined
• QR codes for your stickers and brochures
• Every message, reply, and booking logged on the customer record

Your crew finishes the job, your customer pays, and the Growth Engine keeps in touch from there. Reporting then shows the paid work each campaign brings back.

On a one-hour call with me, you see the campaign sequence for your trade. It costs nothing, and no decision is expected.