Be the First Contractor I Build the Growth Engine for in Your Trade
Your trade knowledge helps me build the right website, estimates, and quoting process. In return, you pay nothing during development, skip the $500 setup fee, and get a 5% rate for your first 24 months after launch instead of the standard 8%.
- $0 during development.
- 5% of qualifying paid jobs for 24 months.
- 3 months as the only company in your trade across the Greater Toronto Area (GTA) after launch.
- Direct input into how the Growth Engine works for your trade.
Your GTA-wide exclusivity ends after 3 months, and your founding rate ends after 24 months. The shared website stays with Strategic Mind.
I Need Your Trade Knowledge, Not Your Technical Skills
Show me how you price the work, what homeowners ask, and the mistakes your quotes must avoid.
I build your website and the Growth Engine around those answers. We test the setup on your real jobs, and you confirm it works before paid service starts.
- Your trade expertise. Your estimating method sets realistic prices for the estimator. Your quoting practices, office steps, and homeowners' questions shape the rest.
- Your real jobs for testing. We run each part on work you are quoting and booking, so a wrong price or a missing step shows up before launch.
- 15 minutes of feedback each month. You tell me which features are working for your business and which ones need improvement.
- An honest review if I have earned one. If the Growth Engine falls short, I want to understand exactly why.
- Permission to share results, if you approve. Real examples of calls answered, quotes followed up, and visits booked show what the Growth Engine delivers. Nothing is published without your approval.
Available Founding Contractor Spots
12 of 14 founding spots are open, one company per trade across the GTA. A trade with an Apply link still has its founding spot open.
Founding spots by trade. One company per trade across the GTA.
| Trade | Area | Availability |
|---|---|---|
| Interlock | York Region | Taken by Darteno |
| Roofing | GTA | |
| Siding | GTA | |
| HVAC | GTA | |
| Plumbing | GTA | |
| Electrical | GTA | |
| General Contracting | GTA | |
| Handyman | GTA | |
| Windows & Doors | GTA | |
| Decks | GTA | |
| Fencing | GTA | |
| Cabinets | GTA | Taken by Fareast Cabinetry on Cabinet Pros |
| Water & Fire Restoration | GTA | |
| Mould Remediation | GTA |
What Already Works
Darteno, an interlock company in Richmond Hill, holds the interlock spot. Its website, estimator, quotes, booking, and customer records have run on the Growth Engine since July 2026.
Darteno's setup is built for interlock. Its estimator questions, pricing rules, and quote lines come from how Darteno prices a driveway.
As a founding contractor, you show me how your trade prices and quotes, and I adapt each part to your work.
What Your Trade Needs Built
Each part runs the same way in every trade. What it says and calculates comes from how your business runs, so I build these with you.
- Your services. The jobs your trade does, named the way homeowners search for them.
- Your pricing rules. The estimator questions and formulas that turn a homeowner's answers into your price.
- Your website content. The pages, photos, and answers to the questions homeowners ask before they hire you.
- Your estimates and quotes. The lines, deposit, and terms each quote carries.
- Your workflows. The steps your office follows from the first call to a paid job, and when each follow-up goes out.
What I Build
- Your trade's setup. I configure the services, pricing rules, pages, quotes, and workflows above from what you show me.
- Your trade's shared website. I build it with your company as its first company, on the Pay When Paid Plan.
- Fixes from testing. I correct every wrong price and missing step that testing turns up before launch.
- The starting point for your trade. I set up each company in your trade that joins later from the setup we build, at its own prices and in its own service area.
How Validation Works
- Development, at no charge. You teach me your services, how you price them, how you quote, and the questions homeowners ask. I configure your website, and we test each part on your real jobs before it goes public.
- Launch checklist. When you sign, we agree in writing on a launch checklist of everything the Growth Engine does for your business.
- Acceptance. I show you each checklist item working. The whole Growth Engine goes live when you confirm in writing that it all works.
Either of us can stop before launch by telling the other in writing, with nothing owed. The work I build during development stays with Strategic Mind.
What Happens After Launch
- Billing starts on launch day. Your start date is the day the whole Growth Engine goes live. Your founding price starts that day, and you can leave at any time after it.
- The Greater Toronto Area is yours for 3 months. For 3 months from your start date, I sign no other company in your trade anywhere in the Greater Toronto Area, so every request for your trade goes to you.
- Other companies in your trade join after that. Each one starts from the setup we built, in its own service area. You keep your own service area, and a job in an area no company has taken yet goes to the nearest company in your trade.
- Your feedback sets what changes first. Your 15 minutes each month decide which changes I make first for your trade.
- The published rate applies after 24 months. Your 5% founding rate runs for 24 months from your start date.
- What we build stays with Strategic Mind. The founding spot gives you the founding price and a direct say in how the Growth Engine works for your trade. It does not give you ownership of the website or the Growth Engine.
What Founding Contractors Receive
- No charge during development. You pay nothing until the day the whole Growth Engine goes live for your business.
- $0 setup fee instead of $500.
- 5% of qualifying paid jobs instead of 8%, locked for 24 months with no increase.
- No add-on charges. Every part of the Growth Engine is included in your founding price.
- Free connections to common trades software. If you use one, such as Jobber or Housecall Pro, I connect the Growth Engine to it at no charge.
- Direct access to me. You call or text me directly, with no support queue in between.
Who Can Apply?
The Founding Contractor Program is for home-service trades companies that:
- Operate in the Greater Toronto Area.
- Run between one and five crews on active jobs.
- Want to be the first company in their trade on its shared website, on the Pay When Paid Plan.
- Compete on quality and service rather than the lowest price.
- Commit to 15 minutes of feedback each month.
Common Questions About the Founding Contractor Program
What does the Founding Contractor Program cost?
Founding contractors pay no setup fee, instead of $500, and nothing until the whole Growth Engine is running for their business. After that, they pay 5% of paid jobs on the Pay When Paid Plan, locked for 24 months, then the published rate.
When does billing start?
On your start date, the day the whole Growth Engine goes live. That happens only after you confirm in writing that every item on your launch checklist works. You pay nothing before that day.
Why is development free?
The setup we build for your trade is the starting point for every company in your trade that joins later. Your time and your real jobs are what make it right, so you pay nothing while I build and test it.
Will founding contractors get every lead?
Yes, for 3 months after the whole Growth Engine goes live, because I sign no other company in your trade anywhere in the Greater Toronto Area during that time. After that, you keep every request in your own service area, and other companies in your trade can take other postal areas. How many requests come in depends on what the website brings in.
Do I own the website and software we build together?
No. What I build during development, including the website, its content, and the estimator questions and formulas, stays with Strategic Mind. You keep your customer list under your plan's terms.
What happens if the Growth Engine doesn't fit my business?
Before you join, I review what your business needs, so we identify any significant gaps before you rely on the Growth Engine. Either of us can stop before it goes live, with nothing owed.
Can I push back on the price?
Yes. Tell me what looks wrong and why. That feedback, together with the questions contractors raise on review calls, decides what I change on the site and in the pricing each month.
Is the Founding Contractor Program available outside the GTA?
No. It is limited to home-service contractors in the Greater Toronto Area.
Talk About a Founding Spot
On a 20-minute call, we review what your business needs, the founding pricing, the feedback I ask for, and the terms.